SEO Campaign Management
Put Your Site In The Hands Of The Experts
Optillion’s fully-managed Search Engine Optimisation service relieves you of the stresses associated with optimising a website. Our experts take care of all the practical aspects of the SEO campaign, including:
- The initial assessment and formulation of the optimisation plan
- Full implementation of the Search Engine Optimisation programme
- Comprehensive performance monitoring and reporting
The service also includes regular reports and meetings with Optillion, to ensure that you are kept up to date with the campaign’s progress. You will be involved in all important decisions. Close consultation between Optillion and the client is a key feature of the service.
Initial assessment of your needs
Your SEO campaign begins with a comprehensive assessment of your site’s current state of development and optimisation. This involves an analysis of hosting arrangements, site structure, coding, content, keyphrase targeting and link relationships.
The rankings for your existing target keyphrases are then evaluated and used as the foundation for an assessment of the potential future performance of the keyphrases.
The proposal: Mapping out your SEO programme
Using the results of the assessment, Optillion will draw up a fully-costed, prioritised plan for the implementation of your SEO campaign. This proposal takes both your budget and your objectives into account, while indicating the timescales over which the plan will be implemented and results achieved. The client is then invited to discuss the proposal with Optillion. While adjustments can be made to the timescales and priorities of the plan, Optillion will have carefully tailored the proposal to your site’s optimisation needs and designed the most effective campaign possible.
Full implementation by our optimisation experts
Following the consultation, your SEO campaign will be implemented in accordance with the agreed plan. Any significant changes to the plan will always be discussed with you in advance and will progress along the following lines:
- Step 1 – Optillion will remove the existing barriers to search engine performance
- Step 2 – Improvements are then made to the website’s structure, coding and content. Enhancements can also be made to the site’s design and functionality if desired.
- Step 3 – Development begins on the site’s link-relationships. This part of the campaign ultimately determines the length of the project, as link-building requires a sustained and controlled approach. Acquiring links too quickly could make your site vulnerable to a search engine penalty, while the ‘softly softly’ approach could mean that an SEO campaign takes years to fully implement.
Regular SEO monitoring
Regular performance monitoring is essential for both the development and implementation of a successful search engine strategy. Monitoring helps guide the future direction of the optimisation campaign, as well as providing feedback on its current success. The client is kept updated through monthly reports and periodic meetings, covering search engine performance, visitor numbers and updates on current implementation. Of course, you may request a meeting any time, as Optillion puts transparency and client consultation at the heart of its SEO campaign management service.
Is this service right for you?
The SEO campaign management service is ideal for clients looking to completely entrust their optimisation needs to an expert. Optillion take care of all stages of the process, using their experience and expertise to deliver effective assessment, implementation and monitoring. You will have full access to Optillion’s wide range of services and will always be fully up-to-date with your campaign’s progress and performance.Offering a complete, yet transparent service, SEO campaign management takes all the stress out of achieving consistently high search engine rankings.
